You hear of economies in slowdowns and you hear of businesses cutting costs. What costs are normally cut? For starters, franchises shut down less profitable locations. Development projects are put on hold. Research and Development departments are sometimes slashed. There are layoffs, buyouts, and early retirements. What is one of the first things to get cut by a business trying to save a buck? Advertising. So why would someone want to invest in a website during a recession?
You’d invest in a website now for the same reason you would invest in a website before, market share. You have a product or service and you need, now more than ever, to make sales, right? How are you getting the word out? Compared to the cost for a print or media ad, a website is a surprising bargain. Here’s the kicker. It doesn’t expire after a month. You have an advertising tool working for you 24 hours per day, 7 days a week, even when there are no eyes on the television, ears listening to the radio, or cars on the freeway. Still not convinced?
Think about the holidays. Advent and Christmas are fast approaching. Once Thanksgiving hits, it’s going to be a shopping nightmare just like almost every year. Wanna know why? Because Americans still will buy holiday gifts. They might not buy as many or higher priced items, but they will buy nonetheless. Here’s where the website comes in. Every year, the number of people doing their retailing through online stores is increasing. Why? People don’t like fighting traffic. People are always looking for a bargain. People have less time to get out there and shop store to store when there is a convenient alternative offering the same products, often at better pricing.
This is where your website comes in. If you are offering people the products they want at a price that is attractive, you save them time, money, and frustration. The customer is happy, and you’re happy to have a new customer and a sale. The best part is, you don’t have to open the doors at 4am, because your online store or website never closes. The customer wins and so do you.
Have you put off that website because you thought it would be too much money? Listen, sites are relatively inexpensive, especially compared to other advertising options. In fact, you probably can have a great site up and running for less than it would cost you to run an ad in your church’s bulletin for a year, and you’ll reach more people too.
If you are thinking of a website, or a webstore, or maybe making some modifications to your existing site, let us know. We do good work and our prices are extremely competitive. Give us a chance to bid on your product. You have nothing to lose, and you invest minimal time to inquire. Email us today.
